The goal isn't to eliminate all friction - some friction is necessary for traction. The goal is to ensure we're not unwittingly creating additional friction that slows our teams down or sends them in conflicting directions

How many of us have worked with people who are like oil and water? Team members who just don't naturally mix, creating friction rather than flow? Well, just like our hollandaise, we just need to find the right emulsifier!

Through our work with teams, we've discovered that effective team emulsification happens in layers, each one strengthening the bonds between team members.